Marketing To Tweens Essays (1319 words) - Childhood, Adolescence

Marketing To Tweens Marketing to Tweens Our research into the tween market led to many discoveries about this group of current and future purchasers. We looked at statistics, marketing approaches, and responsibilities of those involved with this demographic group. Who are the tweens, what do they like, and how do they spend their time and money were areas where we probably gained the most insight from the research. Other areas looked at included how marketers target tweens, ethical responsibilities involved, what are the responsibilities of the parents of tweens, and the future of marketing to tweens. Children between the ages of seven and fourteen make up the consumer market known as the tweens. About 75% of them have dual-income parents and about 50% of them have divorced parents. The tweens are very brand oriented, requesting brand-name clothing like Nike, Levi, and Calvin Kline. This group of young people have a significant amount of money to spend and influence an even larger amount. A survey of 2.5 million Canadian tweens show that they spend $1.4 billion a year on themselves and influence the buying decisions of their parents to an astronomical ten times that amount. This age group is an emerging market for financial services. Many of them already have their own bank accounts and ATM cards. The top three things the tweens spend money on are food, entertainment, and clothing. They are influencing family decisions on everything from what to watch on television to what type of car to purchase. The title of one of the articles says it all, ?Today's Tweens Are in the Money --$1. 5 Billion ?and Have Major ?Kidfluence? on Household Purchases, Says YTV Survey.? This generation is media-wise, sophisticated, technically-savvy, and influential trendsetters who are growing up much quicker than previous generations. Tweens spend 50% of their waking hours in school and are very involved in after-school activities. The majority of tweens plan to attend college and research shows that some are actually saving to help finance their college education. Today's kids are putting away the traditional toys like Barbie and action figures by the age of eight and moving on to what most of us would consider more adult type entertainment. Fun, friends, and fulfillment are very important to these children who are interested in music, fashion, video games, computers, and on-line chat. They frequently socialize with friends via e-mail instead of face-to-face and some Internet forums offer chats among tweens only. They are attending concerts and having a direct impact on the popularity of groups like the Spice Girls. These children are maturing earlier which leads to earlier sexual activity and struggling with appearance and self-confidence. The tweens are taking on adult-like responsibilities while still dealing with normal teen issues. Marketers are spending a lot of time and money targeting the tweens. As James McNeal, Professor of Marketing at Texas A&M puts it, ?Tweens have more market potential than any other demographic group simply because they have all their purchases ahead of them.? Marketers are hoping that by selling these kids on ideas now they will become loyal consumers who continue to respond to their products. There are many of the typical media such as television, magazines, in-store advertising, and private label catalogs used to attract the tweens. However, some marketers are producing products aimed specifically at tweens. Some of these include cruise lines which offer them their own program of activities, hair care products targeted at tweens, and the new Burger King Big Kids Meal which offers more food along with the toy which research shows is still important to this age group. Marketers realize how financially powerful this demographic group is and that they need to continue to focus on reach ing them. As marketers target the tweens, they have to keep in mind the ethical responsibilities that come along with marketing to them. They must not only get the attention of the children but must also get the buy-in of the parents. If the marketing aimed at their children is unfair or unduly enticing, it may result in alienating the parents. Marketers need to avoid seductive advertising and be careful to protect children's privacy, especially when advertising on-line. Another ethical responsibility of marketers is to help educate young

Problems, Solutions and Energy - Write a Problem-Solution Essay

Problems, Solutions and Energy - Write a Problem-Solution Essay'Problem-solution essay' is the correct way to describe a blueprint of essay writing. This is very similar to that which will be presented by a master. In fact, this blueprint is generally an outline of writing a well-structured research paper.Problem-solution essay starts with the thought of the student. The problem-solution process begins with a problem. There is a problem, a thing that can be done or a task. When the student is able to solve the problem, he or she gets the responsibility to create solutions for it.There is a new idea after solving the problem. This idea should be distinguished from a theory, a concept or an anecdote. This is what separates the solution from that of a theory. There are many student writers who do not take this approach.The next step is to organize the data. The data may include the points in the essay or the entire paper. Once the data is organized, the student is ready to come up with and prepare the rest of the problem-solution essay. As a matter of fact, once a new idea has been recognized by the student, the entire paper will start to come into place.An important part of this process is to avoid the problem. The student must remain in control and allow his or her mind to think of the problem. The student should not give up until he or she comes up with the solution. The student is never too far away from solving the problem.After coming up with the solution, he or she must narrate the entire process. The narration should start with the problem and end with the solution. This is also known as a problem-solution story. It is the principal event and narration of a problem.A very important part of this process is the use of a solution as a unique research method. This is because every idea has a problem attached to it.A unique research technique is important to develop. A strong personality is needed in order to facilitate a stronger energy and more suitable energ y density.